Technology-driven Marketing: A Match Made for Success

Posted by. Disrupt Tech. March 29, 2022

Can you remember all the Saturday mornings where an ad would play after your favorite show? Did you ever end up buying that same item?

From the era of TV to the modern age of Youtube, Netflix or social media, a business tries to brand itself almost everywhere. It is the essence of technology that shapes a good marketing message or idea.

It is a great feat we have achieved in the branches of tech. Even small companies are now able to tap into niche markets with the help of various technology-enabled solutions and platforms.

It’s not just the medium, such as content marketing or advertising, but the tools as well. Automated software or even tech-savvy people can drive the marketing force of any business.

A whole landscape awaits to be explored. Thus here’s a glimpse of what it seems like!

How Tech evolved over the years in Marketing

Early Internet Events

The 1980s was a time when print marketing was popular. In contrast with today’s standards, we’ve come a long way. It was also a time when typewriters were the most common mode for creating adverts.

The World Wide Web (WWW) is not just an acronym we put in front of every URL, and there’s a rich history behind it. In 1991, a team led by Tim Berners-Lee launched their project entitled the World Wide Web; however, it needed more polish. Along with WWW, Netscape, a browser for the mass market, was created and was used in 1994.

It was then that millions of people, and even more, began using the internet.

The technology back then gave rise to a functional marketing system. And indeed, it was a profitable platform. The email was more and more in use. At the same time, search engines such as Yahoo! (1994) and Google (1997) became the norm.

After that, it was the inception of e-commerce where Amazon (1994) and eBay(1995) graced the stage.

The world of Big Data

The internet is a vast space where plenty of digital information is stored. The web became a sea of info, is also where a large section of text-based details exists. Hence, all of these factors lead to the creation of Big Data.

Where does Marketing fit into all of this? There was a time when paper, and film, even optical sources such as CDs and DVDs were the prime source of marketing for businesses. Afterward, the boom in tech for data and storage in 2000 made companies excel in their marketing tactics.

Then in 2001, the dot-com bubble burst occurred, and commercial activities were on the rise. Inbound marketing was a common tactic and was used more often because the internet became a source of shared information, design, and collaboration.

Finally, the entrance of social media played like an orchestra into the most active act of the marketing show. Most notably, LinkedIn (2002), Myspace (2003), Facebook (2004) and Twitter (2007) engrossed a large audience of users, and this is where a large portion of data was stored and shared.

Marketing and Transparency

Nowadays, a person can know about a specific product down to the last detail. This wasn’t so prevalent back in the day, and it was often a mystery. But now, a customer can do their research and comparison to find the best source and avoid any scams.

So everything in business is transparent now, and it’s because of so much information on the net to help customers understand what makes a product good.

It is often a challenge for marketing pros to send quality content to a viewer and still not meet a satisfactory sales level. Many people have scammed their way through the business, and customers are often in distrust.

The importance of Personalization

Remember big data? There is also a branch of it that helps people form their content. Marketers use this to bond with consumers to create a great experience.

There is a lot of creativity involved, and personalization comes into play when customers create their version of the product by taking part in it.

It might be a photo contest or some sort of hashtag challenge that allows people to be involved. It’s more personal, and therefore it is marketing excellence. Hence, people will continue to buy a company’s goods and services.

An interesting point in history took place for marketing and tech in 2014. This was the year when the Coca-Cola Company, launched a campaign entitled “Share a Coke.”

The mission here was to replace their brand name with popular American names, a whopping 250 of them! So, that’s personalization in the modern age, because any person might have those names, and it makes people feel empowered, and the company was able to reach that bond with consumers.

The existence of MarTech and its function

A marketing team needs technology to power its operations. There is work involved with software and tasks assigned with the help of tools. So, when a campaign is in effect, they need all the help they can get from tech to make sure their mission is successful.

Hence, MarTech, short for Marketing Technology, helps companies combine the power tools of tech and marketing ideas into one complete package.

If you want to connect with your target market, then MarTech will be a great help. There is a vital aspect of automation present within MarTech, which will help a company gather and analyze consumer data. When a company works upon a collection or ‘suite’ of tools for marketing, it is known as a MarTech Stack.

Conclusion

Technology has shaped up to be one of the leading drivers of Marketing in the 21st century. Whether you’re naming yourself beside one of the top beverage brands or trying your fit in the e-commerce realm, it’s all good salesmanship.

MarTech is a vast topic, and it brings along other forms of enterprise that large companies take part in, such as B2B and B2C. So, a product can reach many groups if the marketing is done right. If you’re trying to sell raw materials to another company or just trying to run your online business, then your game-plan should be with tech.

Not only does tech help marketing, but it also helps employees and even communication. This is especially true in large companies that want their staff members to feel as involved as possible. Whether it’s through video conferencing, skype calls, or just IMing, tech can help big company projects progress further.

Efficiency is also the key matter here. The TV infomercials or the 2-minute ads are still ongoing because a large section of the world still watches cable TV! So that’s efficiency for you because even though the majority of consumers nowadays are on their phones, marketing and tech are still present in every medium.

Technology can help smooth things over in companies facing turmoil. If any sort of pending work is causing losses, then automation can speed things up. The breakdown of a business can be saved through breakthroughs in tech.

The bottom line is that Marketing is a spectrum, there are many methods present, and it’s all happening because of ideas. If you have an idea, then chances are people will want to buy your product because of the idea.